A local Beijing startup team wants to make exercise fun through online videos:
Wokaishi.com, founded last year by an American and Chinese team last year in Beijing, re-launched on June 1st with a new site design and features.
Right now the site is simple but fun. Videos from 2-5 minutes feature elementary exercises manageable for beginners. The key, according to co-founder Anna Tsui, is for videos to not overwhelm those new to exercising. Some are original productions from the Wokaishi team while others have been aggregated from public sources across the web and translated with Chinese subtitles.
Completing a video earns you points so you can keep track of your progress. You can also share the videos you like on Weibo. As a exercise video fan, I like the concept of being able to have a searchable repository online where you can catalogue the routines that motivate you or that you find fun. My only comment would be that when routines are spliced into such short time segments, they lack continuity and it’s harder to get a well-balanced workout. For people just struggling to get off the couch at all though, it may be more important to just start moving, and worry about the fine tuning later.
Wokaishi raised a small angel round recently and set up headquarters in Tongzhou. They have a Weibo following of about 16k fans right now, so the site seems to have gained some traction with local netizens. One exciting opportunity for wanna-be fitness celebrities, they are seeking talent for their Tongzhou studio! If you want to try your hand at fitness instruction for an online audience, get in touch with the Wokaishi team at [email protected]